The cheers and festive mood changes the idyllic farm city into a carnival paradise every August. Jember Fashion Carnival (JFC) & Jember City Carnival (JCC). JFC, started by Mr. Dynand Fariz in 2001, isone of the biggest fashion showcases in the world. At least 450 ordinary citizens from various ages, dressed in costume made of
recycled fabric, walk a 3.6 kilometers street catwalk. Mr. Dynand Fariz claimed that JFC is a fashion show with the longest catwalk in the world. With hundreds of thousands of audience, this claim is not far-fetched. JFC has
also been brought to England, Mumbai and Shanghai.
